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Kategori Buku | : Lain-lain |
Penulis | : Herman Supriadi |
Jumlah Halaman | : 78 halaman |
Dimensi | : 14 x 20 cm |
ISBN | : 978-623-498-045-5 |
E-ISBN | : 978-623-498-046-2 |
Tahun Terbit | : 2022 |
Editor | : Jamaluddin & Muhammad Ramli |
Desain & Penata Letak | : Freepik, Meditation Art |
In
recent
decades, the developments of
the
Internet such
as social
media channels are undoubted and increasing considerably, results in emerging opportunities and challenges for
Destination Marketing Organizations.
The diversity and accessibility of the Internet and technology have basically altered the stages of planning for a trip, the way visitors interact with the information
and share their travel stories. It is a matter of fact that the significance
of Online
Marketing for tourism destination was studied by many researchers. Among those
marketing channels and social media platforms, Facebook is regarded as the most efficient tool for advertising
and providing information of
tourism industry. The number of
Facebook users, which has significantly increased in recent years, ranked seventh compared to other countries. Along with the development, many travel organizations
initially focus more on the digital marketing encompassing
a range of online promotion efforts,
for example, advertising, interacting, or
raising tourist
awareness via social
media. Such activities may basically alter the stages of planning for a trip, the
way
visitors interact
with the information and share their travel stories by visitors, hence, form the shape in which destination is promoted.
As a
result, there is a need to clearly understand Facebook’s role, main functions, and credibility
among tourism
marketers in order to utilize this site as an effective promotional tool. Taken together, the paper seeks to critically examine the role of Facebook usages in the travel planning process
of tourists, giving the public deeper
insights
about
this
phenomenal
literature.
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